Beyond Opinion. Beyond Consensus. Into Clarity.
In a world overwhelmed by misinformation, noise, and surface-level assumptions, the idea of “common sense” has become a parody of itself.
What people call sense is often anything but.
And consensus? Too often built on fear, tradition, or lazy thinking.
A West Indian man, Lennox, once said: “Book made before Sense. You have to pick the Sense from the Nonsense.”
At Ingots We Trust, we believe real intelligence demands more than agreeing with the crowd. It requires elevation. It requires what we call CommonSensus™ – our trademarked way of thinking that questions the status quo and rewrites the rules.
What is CommonSensus™?
CommonSensus™ is our framework for clarity, truth, and intelligent inquiry.
It’s not about what’s popular – it’s about what’s right, tested, and inspiring. It’s about cutting through the noise of the market, the echo chambers, and the lazy narratives.
It challenges the so-called “consensus” that:
- Gold is the only true store of wealth
- Copper is “just” industrial and not precious
- Purity only matters for silver and gold
- Value is only what the market dictates, not what history proves
CommonSensus™ digs deeper. It brings insight. It uncovers truths others have forgotten.
Why Copper?
The consensus says copper is ordinary.
CommonSensus™ says copper is extraordinary.
- The first metal of civilisation – copper ingots and tools built empires.
- The foundation of economies and global trade.
- The conductor of modern life – powering electricity, plumbing, and communication.
The consensus says gold and silver are the only real precious metals.
CommonSensus™ says copper is precious too – by its purity, beauty, function, and legacy.
This is why we chose to go Exclusively Copper. Not as a passing trend, but as a truth revealed, tested, and embraced.
How CommonSensus™ Birthed the Karat Purity Scale (KPS™)
The metals industry was riddled with inconsistency:
- Gold measured in Karats
- Silver in decimals
- Copper not measured at all
- Platinum and palladium with obscure marks
The result? Confusion, contradictions, and outdated standards.
CommonSensus™ demanded clarity. So we backed the KPS™ (Karat Purity Scale) – a universal benchmark for purity across all metals.
Today, our flagship The Precious™ (1kg) and The Behemoth™ (5kg) Copper ArtBars proudly display the KPS™️ XRF assayed and certified 24K Cu hallmark – a visible symbol of truth, purity, and trust in copper.
IWT: Using CommonSensus™ Every Day
At Ingots We Trust, we don’t replicate. We don’t mimic gold or silver.
We don’t follow trends – we interrogate them.
- We ask questions that matter.
- We pursue answers with rigour.
- We challenge consensus with CommonSensus™.
It’s how we became the world’s leading voice in copper.
It’s how we helped establish a purity scale for all metals.
It’s how we continue to build a movement of collectors, investors, and believers in copper’s true value.
Join the CommonSensus™ Movement
This isn’t just a philosophy. It’s a call to action.
If you’re tired of empty narratives and blindly following “what’s always been,” then CommonSensus™ is your way forward.
It’s copper.
It’s clarity.
It’s conviction.
“Consensus follows. CommonSensus leads.”